Jungle Scout and Helium 10 are both amazing tools for Amazon sellers that we recommend.

While they have similar features and benefits, they can be used differently depending on where you're at within your Amazon FBA business.

The biggest feature that Jungle Scout and Helium 10 can help you with is doing research on Amazon.  Picking the right product is a big decision and without proper research can become costly if you make a mistake.  I believe these tools are worth the investment if they can help you pick the right product, avoid failure, and have success with it.

Many people prefer Jungle Scout due to its easy-to-use interface and the accuracy of its results in researching products on Amazon.  So if you're a beginner and looking for a product to sell, you'd likely want to start with Jungle Scout. 

However, if you're already selling a product on Amazon, then you might want to choose Helium 10 as they have some more advanced features that can help you.

They're both amazing tools, but can be used differently based upon which stage you're at in your Amazon FBA journey.